A growth marketing practice for B2B tech SMEs, run by Dumitru Baltatescu. I take on a small number of companies at a time and do the work myself. When a project needs a specialist I don't cover - design, event logistics, a specific automation - I bring in a freelancer I've worked with before and stay accountable for the outcome.

Who actually does the work?

I do. Strategy, search marketing, tracking, landing pages, reporting. You talk to the person doing the work, not an account manager.

Do I have to do the audit before the execution?

Not always. An audit is useful when the problem needs diagnosis. If the scope and baseline are already clear, we can start with an implementation sprint.

Can I just do the audit, without the execution?

Yes. It's a standalone project. You get the analysis and the experiment list, and you can run it with your own team.

How do you measure whether it worked?

We choose a measure tied to the problem, record the baseline and agree a review period. I cannot guarantee a particular revenue increase, ranking or AI citation, but I will be clear about what the evidence shows.

What about events - is there a standard package?

No. Every event is different, so I scope and quote after a conversation about your goals, format, audience and budget. Full project or specific parts of it.

Can you work with our existing team or agencies?

Yes. I often come in as the senior layer: setting priorities, connecting channels, reviewing what your team or your agency ships.

Organic & paid search for tech SMEs

Growth marketing for B2B tech SMEs.

I help established tech companies find growth blockers, choose the right priorities and implement focused improvements.

Book free consultation

SEO / AEO

Paid media

Content

Analytics

AI & automation

Events

Trusted by leading tech brands

How I help you grow

Step 1 - The Audit

CHF 2,00016 hoursUsually 2 weeks

I assess your growth opportunities.

What's included:

Kickoff and up to two stakeholder conversations
Review of one funnel, one market and up to two acquisition channels
Assessment of the measurement gaps affecting the decision
Written audit and prioritised next steps
60-minute presentation and discussion

Book an audit

Step 2 - The Execution

From CHF 3,500About 30 hoursUsually 2–4 weeks

I run the work.

We agree one focused improvement, its scope, baseline and review point before starting. I work independently or with your existing team.

What's included

GTM priorities
Customer segments, positioning, messaging and the next commercial experiment worth running.
Acquisition and conversion
SEO and GEO, SEM and Google Ads, landing pages, conversion paths and focused tests.
Measurement and coordination
Analytics, reporting, HubSpot configuration, team coordination and clear handover documentation.

Questions? Write me

Fractional growth leadership

From CHF 4,800 / month

Up to 40 hours per month

Focused advisory

CHF 200 / hour

One-hour minimum

Team workshop

From CHF 1,200

Two-hour session plus preparation and follow-up

Reviews & recommendations

“I highly recommend Dumitru as an exceptional strategic advisor who operates at both a high-level and deeply practical level. What sets him apart, is his rare ability to think holistically across our business, helping us translate strategy into clear, actionable priorities. He does not just provide thoughtful recommendations, he actively engages in execution, ensuring that ideas are implemented effectively and drive real outcomes.”

Charlotte De Fraye

Co-founder, Reloom

“Dumitru has been instrumental in sharpening how we think about growth and outreach. He's always willing to experiment and try new approaches, but he never loses sight of the fundamentals. He executes the core work flawlessly, while still pushing boundaries and unlocking new growth paths.”

Pablo Marin

Founder, Surfeo.ai

“I had the pleasure of working with Dumitru on multiple B2B marketing projects, where he delivered strong results while managing his team with clarity and high standards. Dumitru is a sharp and strategic thinker with a great sense for people and business. I enjoyed collaborating with him because he's not only structured and transparent, but also truly results-driven.”

Andreas Klug

Head of B2B international, idealo

“Working with Dumitru on a strategic B2B project was both enjoyable and enriching. From day one, I appreciated his professional, clear and entrepreneurial approach - which brought agility and fresh perspectives into a corporate setting. What I valued most was his ability to distill complexity into clear, actionable deliverables - while maintaining genuine collaboration across different functions and seniority levels.”

Luxuan Chen

Sr. B2B project manager, idealo

“I had the pleasure of working closely with Dumitru and can confidently say that he is one of the most driven and reliable professionals I've encountered. His leadership style is both inspiring and collaborative, creating an environment where team members feel empowered and aligned toward common goals. Whether under pressure or managing complex initiatives, he remains composed, solution-oriented, and deeply committed to excellence.”

François-Xavier Thiébaud

Head of White-labels, preis.de

“Over the past years, I've had the pleasure of working with Dumitru, who has consistently proven himself to be a highly driven and results-oriented Head of Market with strong expertise in market strategy, stakeholder management, and commercial growth.”

Veronika Jahr

Marketing Team-lead, Liechtenstein Life Insurance

“I had the pleasure of working with Dumitru at idealo, where he was responsible for growing the Italian market as Head of Market. He delivered strong results while managing his team with clarity and high standards. Dumitru is a sharp and strategic thinker with a great sense for people and business. I enjoyed collaborating with him because he's not only structured and transparent, but also truly results-driven.”

Nike Herzog-Osikominu

Country manager AT/UK, idealo

“I highly recommend Dumitru as an exceptional strategic advisor who operates at both a high-level and deeply practical level. What sets him apart, is his rare ability to think holistically across our business, helping us translate strategy into clear, actionable priorities. He does not just provide thoughtful recommendations, he actively engages in execution, ensuring that ideas are implemented effectively and drive real outcomes.”

Charlotte De Fraye

Co-founder, Reloom

“Dumitru has been instrumental in sharpening how we think about growth and outreach. He's always willing to experiment and try new approaches, but he never loses sight of the fundamentals. He executes the core work flawlessly, while still pushing boundaries and unlocking new growth paths.”

Pablo Marin

Founder, Surfeo.ai

“I had the pleasure of working with Dumitru on multiple B2B marketing projects, where he delivered strong results while managing his team with clarity and high standards. Dumitru is a sharp and strategic thinker with a great sense for people and business. I enjoyed collaborating with him because he's not only structured and transparent, but also truly results-driven.”

Andreas Klug

Head of B2B international, idealo

“Working with Dumitru on a strategic B2B project was both enjoyable and enriching. From day one, I appreciated his professional, clear and entrepreneurial approach - which brought agility and fresh perspectives into a corporate setting. What I valued most was his ability to distill complexity into clear, actionable deliverables - while maintaining genuine collaboration across different functions and seniority levels.”

Luxuan Chen

Sr. B2B project manager, idealo

“I had the pleasure of working closely with Dumitru and can confidently say that he is one of the most driven and reliable professionals I've encountered. His leadership style is both inspiring and collaborative, creating an environment where team members feel empowered and aligned toward common goals. Whether under pressure or managing complex initiatives, he remains composed, solution-oriented, and deeply committed to excellence.”

François-Xavier Thiébaud

Head of White-labels, preis.de

“Over the past years, I've had the pleasure of working with Dumitru, who has consistently proven himself to be a highly driven and results-oriented Head of Market with strong expertise in market strategy, stakeholder management, and commercial growth.”

Veronika Jahr

Marketing Team-lead, Liechtenstein Life Insurance

“I had the pleasure of working with Dumitru at idealo, where he was responsible for growing the Italian market as Head of Market. He delivered strong results while managing his team with clarity and high standards. Dumitru is a sharp and strategic thinker with a great sense for people and business. I enjoyed collaborating with him because he's not only structured and transparent, but also truly results-driven.”

Nike Herzog-Osikominu

Country manager AT/UK, idealo

Secondary service

B2B events scoped around your goals

Most events are expensive parties. Ours are strategic networking opportunities, value-oriented and tied to concrete results.

Event strategy and format design
Organisation and logistics
Pre-event promotion and outreach
On-site management
Post-event follow-up and conversion
Numbers agreed before we begin

In-person in Zurich / Switzerland

Online webinars / conferences in any time-zone

Moderation in English, Italian, Spanish.

Talk about your event

Dumitru Baltatescu meeting with collaborators at a co-working space

Dumitru Baltatescu at a B2B networking event

Dumitru Baltatescu at a B2B community gathering

Your project lead

I've spent over ten years in marketing, growth and sales operations - most recently as Head of Market at idealo (Axel Springer), where the Italian business achieved a 180% P&L improvement over three years.

DBMC is deliberately small. I take on a handful of clients at a time and deliver the work myself: 3× organic traffic at Atolls, CPL from €0.23 to €0.11 on paid, and a 55% improvement in B2C lead conversion at Movinga. When a project needs a hand I don't have - design, event logistics, a specific automation - I bring in a freelancer I've worked with before.

You pay for the work, not for an office and an account team.

10+ years in B2B growthEx-idealo, Axel SpringerZurich, Switzerland

More about DBMC

Proof of Performance

0+

More net B2B clients

Acquired at idealo Italy

0×

Organic traffic

as Head of Content & SEO at Atolls

0%

P&L improvement

Over three years at idealo Italy

1/2

CPL halved

From €0.23 to €0.11 on paid web

+0%

B2C lead conversion

Improvement as Growth PM at Movinga

0%

Registration rate

In month one at ResumeCoach

See success stories

Who I work with

Funded B2B tech

You've found your market and have revenue or funding. I help you turn it into a repeatable acquisition engine on organic and paid search, working to numbers we set before I start.

Scale-ups

I bring acquisition cost down and open channels you haven't tapped yet, with tracking and reporting tied to the metrics that move revenue.

Agencies / Service providers

I plug in as the senior search layer on top of your team or agency, accountable for the numbers we agree on.

Frequently Asked Questions

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