3× organic traffic, 4× monthly revenue - without increasing paid spend

The challenge

Organic traffic had plateaued at 50,000 daily views and average search position sat around 5. The merchant portfolio covered 500 brands, which meant the platform was invisible for thousands of high-value search queries where competitors ranked. Revenue was capped by organic reach, and paid channels were too margin-thin to compensate.

Solutions

• Hired and led the team that built SEO and content operations for three domains, mapping every page to a keyword cluster ranked by commercial value
• Grew the internal team to 18 and reorganised responsibilities around account value and performance
• Coordinated content production with an external team while retaining analysis and optimisation internally
• Expanded the merchant portfolio from 500 to 1,500 brands over two years through market and competitor analysis
• Restructured internal linking across 4,000+ pages to concentrate domain authority on high-value commercial queries
• Implemented structured data markup across all landing pages to capture Google featured snippets
• Rebuilt the content team from editorial output to performance accountability: freelancers scaled content, in-house experts focused on performance KPIs (ranking, revenue)

Results

Organic search compounds over time, while paid spend resets every month. A strong inbound engine can build awareness while capturing high-intent demand.