All case studies

Movinga

Growth PM · 2016-2017

55% more qualified leads from B2C funnel

Movinga is a marketplace connecting consumers with professional moving companies across Europe. Backed by Index Ventures, Earlybird, and Rocket Internet with over €90M in total funding, the company was in rapid growth and preparing for Series B expansion. The B2C registration funnel was generating leads, but not at a rate that made scaling acquisition efficient.

+55%

qualified leads

3×

funnel conversion (2%→6%)

The challenge

Conversion from visit to qualified lead was low. Increasing paid spend at that conversion rate would have driven CAC up proportionally. Before expanding to new European markets, the funnel needed to perform better with the traffic it was already receiving.

Solutions

  • Ran a full funnel audit and user journey mapping, leading a cross-functional team of product managers, developers, and designers
  • Built a structured A/B testing programme across landing pages, registration forms, and CTAs - with hypotheses documented and results tracked before scaling any change
  • Set up multi-channel attribution to distinguish which channels were driving registrations with the highest downstream quality
  • Built localized campaign variants for the EU market expansion

Results

MetricBeforeAfter
  • Conversion rate2%6%
  • MarketsGermanyMulti-EU expansion
  • Landing pages1 (homepage)15 (A/B test w/ Optimizely)
CROFunnelPerformanceOptimized landing pagesSEO opportunity mapGo-to-market

Improve conversion rates before you scale spend. Every percentage lift means proportionally lower CAC across everything that comes after.

Want a similar result?

Book a free call and let us deliver on your goals. Guaranteed.

Book a free call