All case studies

ResumeCoach

Entrepreneur-in-Residence · 2017

From idea to paying customers in under two months

ResumeCoach is a B2C SaaS platform helping job seekers build professional resumes. The team had an idea, but no product, no brand, no users. The goal was a live, revenue-generating product - fast.

45%

registration rate

5%

paid conversion (month 1)

The challenge

Most early-stage launches take months to go from concept to first paying user, and many produce low conversion rates because the acquisition and conversion systems are built only after the product is live. ResumeCoach needed speed and commercial validation at the same time.

Solutions

  • Led the full GTM from scratch: market research, competitors analysis, MVP scoping, funnel architecture, acquisition campaigns, and conversion tracking - all before launch
  • Set up analytics, A/B testing, and attribution from day one - so optimisation started immediately
  • Built the registration and conversion flow around a specific target rate
  • Aligned product and marketing to ship fast and iterate weekly rather than optimise before launch

Results

  • Time to launchLive in under 2 months from concept
  • Registration rate45%
  • Paid conversion5% in month one
LaunchGTMFunnelOptimized landing pagesFunnel designCRO

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