The challenge
Most early-stage launches take months to go from concept to first paying user, and many produce low conversion rates because the acquisition and conversion systems are built only after the product is live. ResumeCoach needed speed and commercial validation at the same time.
Solutions
- Led a 12-person cross-functional team to launch the paid product in under two months
- Shaped the MVP and US go-to-market approach with the team, reaching 45% registration and 5% paid conversion in the first month
- Set up analytics, A/B testing, and attribution from day one - so optimisation started immediately
- Built the registration and conversion flow around a specific target rate
- Aligned product and marketing to ship fast and iterate weekly rather than optimise before launch
Results
- Time to launchLive in under 2 months from concept
- Registration rate45%
- Paid conversion5% in month one
LaunchGTMFunnelOptimized landing pagesFunnel designCRO
A focused scope and fast feedback can shorten the path from an idea to commercial validation.
Want a similar result?
Book a free call and tell me what you need to move. I'll tell you if I can help.